Privacy Policy, Outdoor Advertising Association of America (OAAA). these items are known as, kiddo inc., a toy manufacturer, teamed with game on, a retailer, to create direct-mail booklets offering discounts on kiddo toys only at game on stores. Yellow Pages advertising has witnessed a decline because: consumers have turned to search and online directories to seek information. Which of the following is an advantage of indoor transit advertising? It is sometimes called a standard billboard. Find the best study resources around, tagged to your specific courses. d. Outdoor advertising is not used in any other country except the U.S. e. All of the above statements about outdoor advertising are true. Which of the following is true of advertising? This commercial was an example of: In 2005, the producers of the Desperate Housewives television show were paid a substantial amount of money to feature a Buick automobile in one of its story lines. When the video was screened on satellite television, viewers could see the Whizz Soda logo prominently visible in the top left corner of the television screen. It is less important than price competition in oligopolistic and monopolistic competition. This would be an example of: 1. Which of the following is a disadvantage of promotional products marketing? When Megan attended the movies last night, she saw a commercial for Friedman's Furniture store as she sat waiting for the movie to begin. Which of the following is true about advertising? All attendees--whether manufacturers, distributors, or retailers--had an opportunity to network and find qualified prospects for their products. A promotion manager should consider ___ when planning her employer's trade-show booth or exhibit. b . (1 point) True False 7. 1. Share your own to gain free Course Hero access. When a mobile communications service buys a basic bus, it means the service owner: bought all the inside space on a group of buses, business-reply cards placed on interior transit ads, ___ are jumbo, full-color transparencies backlighted by fluorescent tubes and running the length of the bus, has bought all of the exterior space on a bus, ___ describes the integration of advertising into the message delivery mechanism so efficiently that the product is being promoted while the audience is being entertained, ___ is a cross between traditional billboards and transit advertising. Course Hero has all the homework and study help you need to succeed! a . B. Which of the following statements lists a reason why an advertiser should use outdoor advertising? Advertising is solely responsible for the increase of product sales. You have been hired to design a billboard for a rodeo that will be a fundraiser for the local Rotary Club. When an advertiser buys total bus, it: 1. c. It is an efficient form of competition. These writers are protesting. Course Hero is not sponsored or endorsed by any college or university. Ask your first question. When given a choice between buying advertising time on a local televised gardening show and transit advertising, the owner of Hatfield Nursery chose the television program because she had heard about the problem transit advertisers have with: An advertiser that was looking for an advertising medium that is low in cost, environmentally sensitive, has creative flexibility, has long exposure, and has high repetitive value, he or she would most likely choose: Jekyll Island Dogs sells wieners from its 20 stores in the greater Savannah area. What is the most commonly used type of out-of-home media? 1. You can target the sort of mass audience you cannot reach with other forms of media. Whizz Soda, a soft drink manufacturer, created a music video as part of its marketing campaign. Which of the following statements about outdoor advertising is true? . This is an example of: _____ is a medium of advertising, sales promotion, and motivational communication employing imprinted, useful, or decorative products that are distributed free. outdoor advertising can be used as a directional medium for tourists. ___ is the widely used form of outdoor advertising. What kind of transit advertising is this? This type of ad, which is usually varnished to make it weather-resistant, is called a: A used car dealer wants to place inside cards over the door of the city's buses.

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